Fundraising · Outbound

Giving Day & Year-End Campaign Outreach

Works your donor list at campaign pace, with a call and then a text or email when each call ends, so a Giving Day or year-end push reaches everyone without recruiting and training callers.

The challenge

Campaign deadlines are fixed, and calling capacity isn't.

Where it breaks down:

A Giving Day or year-end push needs a lot of calls in a few days.


What it costs:

Teams recruit and train temporary callers, or accept that most donors won't be reached.

Caller quality varies with training and fatigue.


What it costs:

Donors hear different messages from the same campaign.

Interested donors need a way to give right away.


What it costs:

Intent fades between the call and the gift.

The approach

We designed it for the surge: consistent calls, and an easy next step for every interested donor.

  1. A campaign has a fixed window, so volume arrives all at once.
  2. A consistent message matters more than a clever one.
  3. The follow-up decides whether interest becomes a gift.

The agent had to:

  1. Absorb the whole call list without recruiting callers.
  2. Give every donor the same approved message.
  3. Follow up by text or email when each call ends.
The solution

A RevAIvo Voice agent that works your campaign list and follows each call with a text or email.

1

Built for the surge

Works a full list at campaign pace: the kind of phone-a-thon-style volume it's built to absorb.

2

One message

Every donor hears your approved campaign wording, with answers only from information you provide.

3

Text or email after the call

Based on how each call ends, a text or an email goes out, with your secure giving link for donors who want to give.

4

Opt-outs and quiet hours

Donors who ask to stop receiving calls are recorded, and quiet hours are honored.

It brings in your team when…

Scoped narrow on purpose. Where you've set a number it can connect the caller; otherwise it logs a callback request for your team.

  • The donor wants to make a larger gift or talk about planned giving.
  • The donor has a complaint or a concern.
  • The donor asks to stop receiving calls. The request is recorded for your team.
  • The donor asks for a person.

What the call sounds like

Illustrative exampleNot a recorded call
Agent

Hi, is this Dana? This is a call on behalf of the Lakeview Annual Fund. Today is our Giving Day, and I wanted to thank you for your past support and ask whether you'd like to take part.

Donor

I'd like to, but I'm driving right now.

Agent

No problem. I'll text you a secure link to give whenever it's convenient. Is this the best number?

Donor

Yes.

Agent

Thank you, Dana. Drive safely.

Afterward: The details here are made up for illustration. The text goes out when the call ends, and the call is in Pulse with its outcome.

Sent after the call

TextWhen the call ends with an interested donor

Happy Giving Day from the Lakeview Annual Fund, Dana! Give securely whenever you're ready: give.lakeviewfund.example.org. Thank you.

Message wording is illustrative. It goes out when the call ends, based on how the call went.

What changes for your team

An illustrative scenario:

800campaign calls a month your team wouldn't have to make
67 hoursof staff time back each month
Every calllands in RevAIvo Pulse with its outcome, ready to review

Say your team handles 2,000 campaign calls a month, and the agent takes 40% of them end to end, at an assumed 5 minutes a call. These figures are assumptions for illustration, not customer results.

In a pilot we measure this with you, on your own calls in RevAIvo Pulse: calls connected, when donors pick up, and outcomes by disposition.

The result

A campaign that reaches the whole list, with a way to give in every interested donor's hands.

Phone-a-thon-style reach without the recruiting.

Similar use cases

All fundraising use cases

Hear it on your own scripts.

Book a live call and we'll scope this to one call type, using your own scripts and rules.

Book a live call

These use cases are illustrative and for informational purposes only. The organizations, people, phone numbers, links, and messages shown are fictional examples, and any resemblance to real businesses or individuals is coincidental. Scenario figures are assumptions, not customer results. Actual results depend on your call volumes, scripts, and setup.