Lapsed donors already believed in your cause once. Most never hear from you again.
Where it breaks down:
Lapsed lists sit untouched because current donors come first.
People who would give again are never asked.
When someone is contacted, it's usually a mass appeal.
It reads as a request, not a relationship.
Nobody learns why donors stopped giving.
The same reasons repeat, unseen.
We built it around listening first: reconnect, share what's changed, and only then offer a way back.
- Many donors lapse for ordinary reasons: a move, a busy year, a missed reminder.
- A check-in works better than an ask.
- What donors say, whether or not they give, is useful to your team.
The agent had to:
- Open with a check-in, not an ask.
- Share a short impact update from approved wording.
- Offer a way back, and report what the donor said.
A RevAIvo Voice agent that works your lapsed-donor list with a light touch.
Check-in first
Opens by thanking the donor for past support and asking how they're doing.
An update, then an offer
Shares a short impact update you've approved, and offers a secure giving link only if the donor is open to giving.
Sent when the call ends
A text or an email follows the call: the impact update, or the secure giving link for a donor who's open to it.
Reports back
Records what donors said and who's open to giving again, so your team follows up with the right people.
It brings in your team when…
Scoped narrow on purpose. Where you've set a number it can connect the caller; otherwise it logs a callback request for your team.
- The donor raises a complaint or a concern about the organization.
- The donor asks about a major gift or planned giving.
- The donor asks to stop receiving calls. The request is recorded for your team.
- The donor asks for a person.
What the call sounds like
Hi, is this Omar? This is a call from the Lakeview Annual Fund. You supported us a few years ago, and I wanted to say thank you and check in. How have you been?
I've been fine. I just got busy, honestly.
That's completely understandable. Because of supporters like you, we've been able to start a new scholarship program this year. Would you like me to send you a short update?
Sure, send it over.
I'll email it as soon as we hang up. Thank you, Omar.
Sent after the call
Hi Omar, thank you for supporting us in the past. Here's a short update on what's new: this year's new scholarship program has welcomed its first group of students. We appreciate you.
Message wording is illustrative. It goes out when the call ends, based on how the call went.
What changes for your team
An illustrative scenario:
Say your team handles 600 reactivation calls a month, and the agent takes 40% of them end to end, at an assumed 5 minutes a call. These figures are assumptions for illustration, not customer results.
In a pilot we measure this with you, on your own calls in RevAIvo Pulse: calls connected, when donors pick up, and outcomes by disposition.
Lapsed donors reached with a check-in, and a record of why people stopped and who's open to returning.
A win-back effort that listens first.