Fundraising · Inbound

Major-Gift & Planned-Giving Inquiry Line

Takes calls from donors asking about major or planned gifts, captures what a gift officer needs to know, and emails the donor to confirm their inquiry has been passed to your team. It never gives financial, tax, or legal advice.

The challenge

The calls that matter most are the ones that can least afford to be mishandled.

Where it breaks down:

A donor asking about a major or planned gift reaches voicemail or a general queue.


What it costs:

The most valuable conversations start with a delay.

Whoever answers may not know what to ask, or who should follow up.


What it costs:

Gift officers get a vague message, or none.

A donor who raises legacy giving hears nothing back.


What it costs:

A generous moment cools off.

The approach

We scoped it narrowly: listen, capture, and hand over. Nothing more.

  1. A major-gift or planned-giving call is a relationship beginning. It belongs with a person.
  2. What can be done well on the first call is listening, and capturing what the donor wants to explore.
  3. Advice about taxes, estates, or amounts is not for an automated agent.

The agent had to:

  1. Be warm without giving advice.
  2. Capture who is calling and what they're interested in.
  3. Make sure the right person follows up, and tell the donor so.
The solution

A RevAIvo Voice agent that routes major-gift and planned-giving inquiries to your team with the context captured.

1

Warm, not advisory

Thanks the donor and asks what they'd like to explore. It doesn't give tax, legal, or financial advice, and doesn't discuss specific amounts.

2

Context captured

Records the donor's name, contact details, and what they'd like to discuss, so your gift officer starts with context.

3

Routed to your team

Passes the inquiry to your team as a callback request. Where you've set a number, it can connect the caller.

4

Confirmed by email

Emails the donor when the call ends to confirm their inquiry has been passed to your gift planning team.

It brings in your team when…

Scoped narrow on purpose. Where you've set a number it can connect the caller; otherwise it logs a callback request for your team.

  • The donor asks about a major gift, a bequest, or planned giving. That's every call on this line.
  • The donor asks for tax, legal, or financial advice. The agent never gives it.
  • The donor mentions a specific amount or a legal document.
  • The donor asks for a person.

What the call sounds like

Illustrative exampleNot a recorded call
Donor

Hi, I'd like to talk to someone about including your organization in my will.

Agent

Thank you. That's a generous thought, and I'm glad you called. I can't advise on wills or taxes, but I can make sure our gift planning team hears from you. May I take your name and a good number?

Donor

Margaret Lowe, 555-0178.

Agent

Thanks, Margaret. Is there anything in particular you'd like them to know, such as what you care about most?

Donor

The scholarship fund.

Agent

I've noted that. I'll pass this to our gift planning team, and I'll email you a confirmation when we hang up.

Afterward: The details here are made up for illustration. The agent doesn't advise or discuss amounts. The inquiry is logged for your team, and the email goes out when the call ends.

Sent after the call

Message wording is illustrative. It goes out when the call ends, based on how the call went.

What changes for your team

By design, on every call:

0tax, legal, or financial advice given by the agent
Context capturedyour gift officer starts with what the donor wants to explore
Every calllands in RevAIvo Pulse with its outcome, ready to review

In a pilot we measure this with you, on your own calls in RevAIvo Pulse: calls connected, how each call ended, and how many needed a callback.

The result

A major-gift inquiry that reaches the right person with context, and a donor who knows it did.

The most important calls, handled with care and handed over cleanly.

Similar use cases

All fundraising use cases

Hear it on your own scripts.

Book a live call and we'll scope this to one call type, using your own scripts and rules.

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These use cases are illustrative and for informational purposes only. The organizations, people, phone numbers, links, and messages shown are fictional examples, and any resemblance to real businesses or individuals is coincidental. Scenario figures are assumptions, not customer results. Actual results depend on your call volumes, scripts, and setup.