University · Outbound

Deadline-Week Campaign

Calls applicants with unfinished files in the final days before a deadline, and parents listed as family contacts, to make sure the deadline is known. A portal link goes out by text or email after each call.

The challenge

The last week before a deadline brings the most unfinished applications and the fewest hands.

Where it breaks down:

Counselors cannot call everyone with a file still open.


What it costs:

Applicants who needed a nudge never get one.

A bulk email is easy to scroll past.


What it costs:

The reminder lands in a full inbox, and nothing changes.

Temporary staff for a few weeks are slow to hire and train.


What it costs:

The surge is over before they are ready.

The approach

We designed it to make the final week count: a clear deadline, one next step, and no pressure.

  1. Deadline week needs reach, more than conversation.
  2. A parent who knows the date can help, even without seeing the file.
  3. An applicant who has decided not to apply should be able to say so and be left alone.

The agent had to:

  1. Reach applicants and listed parents quickly.
  2. Share the deadline and one next step, and nothing about a file with someone who has not been verified.
  3. Accept a no, and record it.
The solution

A RevAIvo Voice agent that works your open-file list in deadline week, and sends the portal link after each call.

1

Your list, your priority

Works the applicants on your list, who have agreed to be contacted, starting where you point it, with the deadline and next step in wording you approve.

2

Applicants and parents

Where an applicant has listed a parent or guardian as a contact, the agent can reach them with the deadline and the portal link. It does not discuss the file with them.

3

Consent first

The first text carries the portal link and asks the person to confirm they would like text updates. A parent confirms for themselves, and later texts go only to those who confirm.

4

Respects a no

An applicant who has decided not to apply, or who asks to stop calls, is recorded for your team and not pushed.

It brings in your team when…

Scoped narrow on purpose. Where you've set a number it can connect the caller; otherwise it logs a callback request for your counselors.

  • The applicant asks for an extension or an exception.
  • The applicant asks about their chances, or whether they should still apply.
  • The applicant asks about financial aid or a visa. Those go to the right office.
  • The person asks to stop calls. The request is recorded for your team.
  • The person asks for a person.

What the call sounds like

Illustrative exampleNot a recorded call
Agent

Hi, is this Mr. Alvarez? This is the admissions office at Westbrook University. Priya listed you as a family contact on her application, and our application deadline is this Friday, so I wanted to make sure you know.

Parent

Oh, thank you. She mentioned she was nearly done.

Agent

Good to hear. I can't discuss her file, but I can send you the link to the applicant portal to pass along to her. Is that okay?

Parent

Yes, please. I'll tell her.

Agent

I'll text it when we hang up. The text will also ask you to confirm you'd like text updates from us, and I won't send more unless you do. Thank you for your time.

Afterward: The details here are made up for illustration. The agent shares only the deadline and the link with a parent. If the call were with the applicant, it would go through the identity check first. The text goes out when the call ends.

Sent after the call

TextWhen the call ends

Hi, this is Westbrook Admissions. The application deadline is this Friday. Here is the applicant portal link to pass along: westbrook.example.org/portal. Tap to confirm you'd like text updates from us: westbrook.example.org/texts. To stop texts at any time: westbrook.example.org/stop

The first text asks the person to confirm they would like text updates. Later texts go only to those who confirm, and a parent confirms for themselves. Messages go out when the call ends, and the wording is illustrative.

What changes for your team

An illustrative scenario:

800deadline-week calls a month your team wouldn't have to make
67 hoursof staff time back each month
Every calllands in RevAIvo Pulse with its outcome, ready to review

Say your team handles 2,000 deadline-week calls a month, and the agent takes 40% of them end to end, at an assumed 5 minutes a call. These figures are assumptions for illustration, not customer results.

In a pilot we measure this with you, on your own calls in RevAIvo Pulse: calls connected, when applicants pick up, and outcomes by disposition.

The result

Open files reached before the deadline, parents who know the date, and counselors free for the students who ask for help.

The surge handled without a temporary hiring cycle.

Similar use cases

All university use cases

Hear it on your own scripts.

Book a live call and we'll scope this to one call type, using your own scripts and rules.

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These use cases are illustrative and for informational purposes only. The organizations, people, phone numbers, links, and messages shown are fictional examples, and any resemblance to real businesses or individuals is coincidental. Scenario figures are assumptions, not customer results. Actual results depend on your call volumes, scripts, and setup.